Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Article in Journal of Business Research (July 2024)
The most recent citing publications are shown below. View all 41 publications that cite this research output on Dimensions.
Article in Journal of Business Research (July 2024)
Article in Journal of Current Issues & Research in Advertising (April 2024)
Article in Journal of Interactive Advertising (April 2024)