Why do athletes consume luxury brands? A study on motivations and values from the lens of theory of prestige consumption
Article in Marketing Intelligence & Planning (April 2024)
The most recent citing publications are shown below. View all 9 publications that cite this research output on Dimensions.
Article in Marketing Intelligence & Planning (April 2024)
Article in Applied Mathematics and Nonlinear Sciences (January 2024)
Article in ANAPHORA Journal of Language Literary and Cultural Studies (December 2023)