Using neural data to forecast aggregate consumer behavior in neuromarketing: Theory, metrics, progress, and outlook
Article in Journal of Consumer Behaviour (April 2024)
The most recent citing publications are shown below. View all 9 publications that cite this research output on Dimensions.
Article in Journal of Consumer Behaviour (April 2024)
Article in Scientific Annals of Economics and Business (September 2023)
Article in Behavioral Sciences (November 2022)