Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach

Overview of attention for article published in Frontiers in Neuroscience, November 2020

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Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach

MyNeuroNews, 20 Nov 2020

The (re-)launch of products is frequently accompanied by point-of-sale (PoS) marketing campaigns in order to foster sales.

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