Oh, this is also interesting from a #SciComms perspective (i.e. what level of interaction yields maximum retention? Where's the drop off?)
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RT @BCUJournalism: New research on augmented reality (AR): better for engaging the audience, but no effect on informing https://t.co/cUYfxE…
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RT @LauraAymerich: Check out our latest work about #AR in #journalism with @TanjaAita et al published in NewMedia&Society @SAGEmedia_comm…
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Examining augmented reality in journalism: Presence, knowledge gain, and perceived visual authenticity - Tanja Aitamurto, Laura Aymerich-Franch, Jorge Saldivar, Catherine Kircos, Yasamin Sadeghi, Sukolsak Sakshuwong, 2020 https://t.co/bTaF11qX8w