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The role of internal branding in the delivery of employee brand promise

Overview of attention for article published in Journal of Brand Management, August 2007
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Mentioned by

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1 X user

Citations

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238 Dimensions

Readers on

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391 Mendeley
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Title
The role of internal branding in the delivery of employee brand promise
Published in
Journal of Brand Management, August 2007
DOI 10.1057/palgrave.bm.2550110
Authors

Khanyapuss Punjaisri, Alan Wilson

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 391 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Portugal 2 <1%
Germany 1 <1%
South Africa 1 <1%
Finland 1 <1%
Iran, Islamic Republic of 1 <1%
Denmark 1 <1%
United States 1 <1%
Unknown 383 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 104 27%
Student > Ph. D. Student 60 15%
Student > Bachelor 43 11%
Student > Doctoral Student 27 7%
Lecturer 16 4%
Other 67 17%
Unknown 74 19%
Readers by discipline Count As %
Business, Management and Accounting 206 53%
Social Sciences 32 8%
Economics, Econometrics and Finance 18 5%
Arts and Humanities 17 4%
Psychology 7 2%
Other 29 7%
Unknown 82 21%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 September 2013.
All research outputs
#17,774,897
of 22,865,319 outputs
Outputs from Journal of Brand Management
#251
of 326 outputs
Outputs of similar age
#63,319
of 68,671 outputs
Outputs of similar age from Journal of Brand Management
#6
of 6 outputs
Altmetric has tracked 22,865,319 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 326 research outputs from this source. They receive a mean Attention Score of 3.7. This one is in the 23rd percentile – i.e., 23% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 68,671 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 7th percentile – i.e., 7% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one.