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Chapter title |
Multimedia im Investitionsgüter-Marketing
|
---|---|
Chapter number | 18 |
Book title |
Marktleistung und Wettbewerb
|
Published by |
Gabler Verlag, January 1997
|
DOI | 10.1007/978-3-663-10743-9_18 |
Book ISBNs |
978-3-66-310744-6, 978-3-66-310743-9
|
Authors |
Prof. Dr. Günter Silberer, Günter Silberer |
Editors |
Klaus Backhaus, Bernd Günter, Michael Kleinaltenkamp, Wulff Plinke, Hans Raffée |