RT @DiverseAlz: More recent work: The Power of Celebrity Health Events: Meta-analysis of the Relationship between Audience Involvement and…
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RT @DiverseAlz: More recent work: The Power of Celebrity Health Events: Meta-analysis of the Relationship between Audience Involvement and…
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More recent work: The Power of Celebrity Health Events: Meta-analysis of the Relationship between Audience Involvement and Behavioral Intentions by Alex Kresovich and Seth M. Noar (2020) via Journal of Health Communication: https://t.co/qrI121da6g #diverse
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@JuanitoCandanga @MartinSchapiro_ Con ese criterio no existirían los famosos en publicidad. ¿Que sabe Messi de nafta? ¿George Clooney de café? ¿Los publicistas son todos b.? El efecto demostración de las celebridades juega un papel para incentivar a tomar