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Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model

Overview of attention for article published in Frontiers in Psychology, January 2021
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (97th percentile)
  • High Attention Score compared to outputs of the same age and source (97th percentile)

Mentioned by

twitter
105 X users

Readers on

mendeley
59 Mendeley
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Title
Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model
Published in
Frontiers in Psychology, January 2021
DOI 10.3389/fpsyg.2020.533216
Pubmed ID
Authors

Mudassir Husnain, Zanxin Wang, Petra Poulova, Fauzia Syed, Ahsan Akbar, Muhammad Waheed Akhtar, Minhas Akbar, Muhammad Usman

X Demographics

X Demographics

The data shown below were collected from the profiles of 105 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 59 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 59 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 11 19%
Student > Master 4 7%
Lecturer 3 5%
Researcher 3 5%
Student > Bachelor 2 3%
Other 3 5%
Unknown 33 56%
Readers by discipline Count As %
Business, Management and Accounting 17 29%
Social Sciences 3 5%
Psychology 2 3%
Computer Science 1 2%
Biochemistry, Genetics and Molecular Biology 1 2%
Other 1 2%
Unknown 34 58%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 105. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 26 October 2023.
All research outputs
#401,401
of 25,504,429 outputs
Outputs from Frontiers in Psychology
#830
of 34,581 outputs
Outputs of similar age
#11,814
of 540,569 outputs
Outputs of similar age from Frontiers in Psychology
#29
of 935 outputs
Altmetric has tracked 25,504,429 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 34,581 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.3. This one has done particularly well, scoring higher than 97% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 540,569 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 97% of its contemporaries.
We're also able to compare this research output to 935 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 97% of its contemporaries.