You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
Attention Score in Context
| Title |
Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products?
|
|---|---|
| Published in |
Frontiers in Psychology, August 2021
|
| DOI | 10.3389/fpsyg.2021.599385 |
| Pubmed ID | |
| Authors |
Yue Lu, Yunxiao Liu, Le Tao, Shenghong Ye |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 50% |
| Switzerland | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 87 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 87 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Doctoral Student | 9 | 10% |
| Student > Ph. D. Student | 5 | 6% |
| Lecturer | 5 | 6% |
| Unspecified | 4 | 5% |
| Student > Master | 4 | 5% |
| Other | 10 | 11% |
| Unknown | 50 | 57% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 21 | 24% |
| Unspecified | 4 | 5% |
| Social Sciences | 3 | 3% |
| Agricultural and Biological Sciences | 2 | 2% |
| Psychology | 2 | 2% |
| Other | 4 | 5% |
| Unknown | 51 | 59% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 February 2022.
All research outputs
#16,204,237
of 24,649,404 outputs
Outputs from Frontiers in Psychology
#17,530
of 33,254 outputs
Outputs of similar age
#238,591
of 421,389 outputs
Outputs of similar age from Frontiers in Psychology
#680
of 1,626 outputs
Altmetric has tracked 24,649,404 research outputs across all sources so far. This one is in the 32nd percentile – i.e., 32% of other outputs scored the same or lower than it.
So far Altmetric has tracked 33,254 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.0. This one is in the 39th percentile – i.e., 39% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 421,389 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 39th percentile – i.e., 39% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1,626 others from the same source and published within six weeks on either side of this one. This one is in the 48th percentile – i.e., 48% of its contemporaries scored the same or lower than it.