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X Demographics
Mendeley readers
| Title |
Advances in Advertising Research (Vol. III)
|
|---|---|
| Published by |
Gabler Verlag, January 2012
|
| DOI | 10.1007/978-3-8349-4291-3 |
| ISBNs |
978-3-83-494290-6, 978-3-83-494291-3
|
| Editors |
Martin Eisend, Tobias Langner, Shintaro Okazaki |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Kuwait | 1 | 50% |
| Unknown | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 50% |
| Scientists | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 108 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 2% |
| Germany | 1 | <1% |
| Unknown | 105 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 26 | 24% |
| Student > Bachelor | 20 | 19% |
| Student > Ph. D. Student | 19 | 18% |
| Student > Doctoral Student | 7 | 6% |
| Researcher | 6 | 6% |
| Other | 12 | 11% |
| Unknown | 18 | 17% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 34 | 31% |
| Social Sciences | 17 | 16% |
| Economics, Econometrics and Finance | 10 | 9% |
| Psychology | 6 | 6% |
| Computer Science | 5 | 5% |
| Other | 14 | 13% |
| Unknown | 22 | 20% |