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Mendeley readers
Chapter title |
Social Media Marketing: How Design Features Influence Interactions with Brand Postings on Facebook
|
---|---|
Chapter number | 12 |
Book title |
Advances in Advertising Research (Vol. III)
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-4291-3_12 |
Book ISBNs |
978-3-83-494290-6, 978-3-83-494291-3
|
Authors |
Philipp A. Rauschnabel, Sandra Praxmarer, Bjorn S. Ivens |
Mendeley readers
The data shown below were compiled from readership statistics for 71 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
South Africa | 1 | 1% |
Unknown | 70 | 99% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 11 | 15% |
Student > Master | 10 | 14% |
Student > Bachelor | 10 | 14% |
Student > Doctoral Student | 6 | 8% |
Student > Postgraduate | 4 | 6% |
Other | 10 | 14% |
Unknown | 20 | 28% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 35 | 49% |
Economics, Econometrics and Finance | 5 | 7% |
Computer Science | 3 | 4% |
Social Sciences | 3 | 4% |
Design | 2 | 3% |
Other | 3 | 4% |
Unknown | 20 | 28% |