You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
The Cumulative Effect of Transaction-Specific Satisfaction on Share of Wallet: A Longitudinal Investigation
|
---|---|
Chapter number | 29 |
Book title |
Advances in Advertising Research (Vol. III)
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-4291-3_29 |
Book ISBNs |
978-3-83-494290-6, 978-3-83-494291-3
|
Authors |
Timothy L. Keiningham, Lerzan Aksoy, Edward C. Malthouse, Alexander Bouye, Bart Lariviere |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 1 | 17% |
Other | 1 | 17% |
Lecturer | 1 | 17% |
Student > Doctoral Student | 1 | 17% |
Student > Ph. D. Student | 1 | 17% |
Other | 0 | 0% |
Unknown | 1 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 67% |
Engineering | 1 | 17% |
Unknown | 1 | 17% |