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X Demographics
Mendeley readers
| Title |
Handbuch Werbeforschung
|
|---|---|
| Published by |
VS Verlag für Sozialwissenschaften, January 2016
|
| DOI | 10.1007/978-3-531-18916-1 |
| ISBNs |
978-3-53-117426-6, 978-3-53-118916-1
|
| Editors |
Gabriele Siegert, Werner Wirth, Patrick Weber, Juliane A. Lischka |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 50% |
| Unknown | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 50% |
| Scientists | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 137 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | <1% |
| Unknown | 136 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 48 | 35% |
| Student > Master | 23 | 17% |
| Professor | 6 | 4% |
| Student > Doctoral Student | 4 | 3% |
| Student > Postgraduate | 2 | 1% |
| Other | 4 | 3% |
| Unknown | 50 | 36% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 30 | 22% |
| Social Sciences | 16 | 12% |
| Psychology | 14 | 10% |
| Economics, Econometrics and Finance | 10 | 7% |
| Computer Science | 4 | 3% |
| Other | 10 | 7% |
| Unknown | 53 | 39% |