You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Wirkung von Musik in der Werbung
|
---|---|
Chapter number | 19 |
Book title |
Handbuch Werbeforschung
|
Published by |
Springer VS, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-531-18916-1_19 |
Book ISBNs |
978-3-53-117426-6, 978-3-53-118916-1
|
Authors |
Holger Schramm, Benedikt Spangardt, Schramm, Holger, Spangardt, Benedikt |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 5 | 38% |
Student > Postgraduate | 1 | 8% |
Student > Master | 1 | 8% |
Unknown | 6 | 46% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 2 | 15% |
Business, Management and Accounting | 2 | 15% |
Social Sciences | 2 | 15% |
Unknown | 7 | 54% |