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Mendeley readers
| Chapter title |
Akteure und Akteurskonstellationen in der Werbung
|
|---|---|
| Chapter number | 5 |
| Book title |
Handbuch Werbeforschung
|
| Published by |
Springer VS, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-531-18916-1_5 |
| Book ISBNs |
978-3-53-117426-6, 978-3-53-118916-1
|
| Authors |
Thomas Schierl, Kai Peter Oberhäuser, Schierl, Thomas, Oberhäuser, Kai Peter |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer > Senior Lecturer | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 100% |