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Mendeley readers
| Title |
Marken erfolgreich gestalten
|
|---|---|
| Published by |
Gabler Verlag, January 2015
|
| DOI | 10.1007/978-3-658-06386-3 |
| ISBNs |
978-3-65-806385-6, 978-3-65-806386-3
|
| Authors |
Aaker, David, Stahl, Florian, Stöckle, Felix, David Aaker, Florian Stahl, Felix Stöckle |
Mendeley readers
The data shown below were compiled from readership statistics for 69 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Croatia | 1 | 1% |
| Germany | 1 | 1% |
| Unknown | 67 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 24 | 35% |
| Student > Master | 21 | 30% |
| Other | 1 | 1% |
| Student > Ph. D. Student | 1 | 1% |
| Student > Doctoral Student | 1 | 1% |
| Other | 2 | 3% |
| Unknown | 19 | 28% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 25 | 36% |
| Economics, Econometrics and Finance | 12 | 17% |
| Social Sciences | 3 | 4% |
| Engineering | 3 | 4% |
| Computer Science | 1 | 1% |
| Other | 3 | 4% |
| Unknown | 22 | 32% |