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Chapter title |
Marken spielen für die Vermarktung von Innovationen eine entscheidende Rolle
|
---|---|
Chapter number | 8 |
Book title |
Marken erfolgreich gestalten
|
Published by |
Springer Gabler, Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-06386-3_8 |
Book ISBNs |
978-3-65-806385-6, 978-3-65-806386-3
|
Authors |
David Aaker, Florian Stahl, Felix Stöckle |