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| Chapter title |
Marken brauchen eine klare Vision
|
|---|---|
| Chapter number | 3 |
| Book title |
Marken erfolgreich gestalten
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-06386-3_3 |
| Book ISBNs |
978-3-65-806385-6, 978-3-65-806386-3
|
| Authors |
David Aaker, Florian Stahl, Felix Stöckle |