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Advances in Digital Marketing and eCommerce

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Table of Contents

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    Book Overview
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    Chapter 1 Marketing and Advertising: Trends of the Sector
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    Chapter 2 Influence of Social Networks on Responsible Behaviour by Smart Tourists
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    Chapter 3 Information Use Under Quality Uncertainties and Its Impact on the Digital Goods Production
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    Chapter 4 Impacts of Blockchain Technology in Marketing
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    Chapter 5 Brand Anthropomorphism and Brand Voice: The Role of the Name-Brand Voice Assistant
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    Chapter 6 Consumers’ Online Institutional Privacy Literacy
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    Chapter 7 Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med
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    Chapter 8 Business Is Business : The Difference in Perception of Influencer’s Morality Between Generation Y and Z
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    Chapter 9 Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes
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    Chapter 10 The Drivers of Video Popularity on YouTube: An Empirical Investigation
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    Chapter 11 A Tale of Two Social Influencers: A New Method for the Evaluation of Social Marketing
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    Chapter 12 Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
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    Chapter 13 Consumer Adoption of Online-to-Offline Food Delivery Services: A Conceptual Model
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    Chapter 14 Role of Digital Relationships in the Marketing of Higher Education: An Exploratory Analysis from New Zealand
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    Chapter 15 Digital Marketing Strategies in Educational Tourism: A Social Media Perspective
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    Chapter 16 Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model
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    Chapter 17 The Effect of Web Advertising Visual Design on Online Purchase Intention: Insights on Generations Y and Z
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    Chapter 18 Optimizing the Digital Customer Journey – Improving User Experience by Persona-Based and Situation-Aware Adaptations
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    Chapter 19 Influence of Source Credibility on Search for Information
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    Chapter 20 Assessing the Determinants of Millennials’ Online Protective Behavior: How Their Protection Motivation Translates into Actual Use Behavior
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    Chapter 21 The Effect of App Quality and Compatibility on Consumers’ Omnichannel (OC) App Adoption and Loyalty: Comparison of US and Korean Consumers
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    Chapter 22 Optimising Customer Engagement Through Digital Intelligence
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    Chapter 23 Amazon Effect? an Analysis of User-Generated Content on Consumer Electronics Retailers’ Facebook Pages
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    Chapter 24 Daily Active Users of Social Network Sites: Facebook, Twitter, and Instagram-Use Compared to General Social Network Site Use
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    Chapter 25 Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers
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    Chapter 26 Sales Model Based on the Behavior on Facebook
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Title
Advances in Digital Marketing and eCommerce
Published by
Springer International Publishing, July 2020
DOI 10.1007/978-3-030-47595-6
ISBNs
978-3-03-047594-9, 978-3-03-047595-6
Editors

Martínez-López, Francisco J., D'Alessandro, Steven

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