You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
The Effect of Web Advertising Visual Design on Online Purchase Intention: Insights on Generations Y and Z
|
---|---|
Chapter number | 17 |
Book title |
Advances in Digital Marketing and eCommerce
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-47595-6_17 |
Book ISBNs |
978-3-03-047594-9, 978-3-03-047595-6
|
Authors |
Luisa M. Martinez, Teresa V. Neves, Luis F. Martinez, Martinez, Luisa M., Neves, Teresa V., Martinez, Luis F. |
Mendeley readers
The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 29 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 3 | 10% |
Lecturer | 2 | 7% |
Unspecified | 1 | 3% |
Student > Bachelor | 1 | 3% |
Student > Doctoral Student | 1 | 3% |
Other | 2 | 7% |
Unknown | 19 | 66% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 21% |
Nursing and Health Professions | 1 | 3% |
Unspecified | 1 | 3% |
Computer Science | 1 | 3% |
Social Sciences | 1 | 3% |
Other | 0 | 0% |
Unknown | 19 | 66% |