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Mendeley readers
Chapter title |
Brand Anthropomorphism and Brand Voice: The Role of the Name-Brand Voice Assistant
|
---|---|
Chapter number | 5 |
Book title |
Advances in Digital Marketing and eCommerce
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-47595-6_5 |
Book ISBNs |
978-3-03-047594-9, 978-3-03-047595-6
|
Authors |
Maria Vernuccio, Michela Patrizi, Alberto Pastore, Vernuccio, Maria, Patrizi, Michela, Pastore, Alberto |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 15 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 2 | 13% |
Student > Ph. D. Student | 2 | 13% |
Student > Doctoral Student | 1 | 7% |
Lecturer | 1 | 7% |
Student > Bachelor | 1 | 7% |
Other | 1 | 7% |
Unknown | 7 | 47% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 7 | 47% |
Design | 1 | 7% |
Unknown | 7 | 47% |