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Strategic new product development for the global economy
Overview of attention for book
Table of Contents
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Book Overview
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Chapter 1
What is a New Product?
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Chapter 2
Why New Products Fail
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Chapter 3
New Product Development Processes
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Chapter 4
The Globalization of New Product Development
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Chapter 5
Creating a New Product Concept
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Chapter 6
Organizing for Effective New Product Development
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Chapter 7
Creativity in Research Organizations
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Chapter 8
Evaluating New Products During the Development Process
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Chapter 9
Launching a New Product
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Chapter 10
Stopping an NPD Process and Changing Product Mixes
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Chapter 11
Recent Trends
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Chapter 12
Success Factors in New Product Development
Overall attention for this book and its chapters
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Mentioned by
syllabi
1
institution with syllabi
Citations
dimensions_citation
9
Dimensions
Readers on
mendeley
12
Mendeley
Book overview
1. What is a New Product?
2. Why New Products Fail
3. New Product Development Processes
4. The Globalization of New Product Development
5. Creating a New Product Concept
6. Organizing for Effective New Product Development
7. Creativity in Research Organizations
8. Evaluating New Products During the Development Process
9. Launching a New Product
10. Stopping an NPD Process and Changing Product Mixes
11. Recent Trends
12. Success Factors in New Product Development
Summary
Syllabi
Dimensions citations
This data is correct as of December 2015 - for more up to date information, please visit
https://opensyllabus.org/
So far, Altmetric has seen this research output assigned in
1
syllabus from an institution on Open Syllabus Project.
Institution
Syllabi count
Course subject areas covered
Unknown
1
Unknown