Social Media in Advertising Campaigns

Overview of attention for article published in Journal of Creative Communications, November 2014

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So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 3 followers.

Voorveld et al, (2014) examines the effects of social media in advertising campaigns http://t.co/TN40HAuuHu #bbsdigmarket

This article explores the effectiveness of social media for marketing campaigns! http://t.co/uz4nd5Qm8s #bbsdigmarket

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