You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
Attention Score in Context
| Title |
Sounds good: Phonetic sound patterns in top brand names
|
|---|---|
| Published in |
Marketing Letters, April 2014
|
| DOI | 10.1007/s11002-014-9288-z |
| Authors |
Ruth Pogacar, Emily Plant, Laura Felton Rosulek, Michal Kouril |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 72 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Japan | 1 | 1% |
| United Kingdom | 1 | 1% |
| Spain | 1 | 1% |
| Unknown | 69 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 16 | 22% |
| Student > Master | 15 | 21% |
| Student > Doctoral Student | 6 | 8% |
| Student > Bachelor | 5 | 7% |
| Professor > Associate Professor | 5 | 7% |
| Other | 14 | 19% |
| Unknown | 11 | 15% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 22 | 31% |
| Arts and Humanities | 9 | 13% |
| Linguistics | 6 | 8% |
| Psychology | 6 | 8% |
| Social Sciences | 3 | 4% |
| Other | 14 | 19% |
| Unknown | 12 | 17% |
Attention Score in Context
This research output has an Altmetric Attention Score of 13. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 March 2022.
All research outputs
#2,363,511
of 23,414,653 outputs
Outputs from Marketing Letters
#44
of 294 outputs
Outputs of similar age
#24,836
of 227,607 outputs
Outputs of similar age from Marketing Letters
#3
of 7 outputs
Altmetric has tracked 23,414,653 research outputs across all sources so far. Compared to these this one has done well and is in the 89th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 294 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.1. This one has done well, scoring higher than 85% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 227,607 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 88% of its contemporaries.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one. This one has scored higher than 4 of them.