Sounds good: Phonetic sound patterns in top brand names

Overview of attention for article published in Marketing Letters, April 2014

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In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#44 of 294)
High Attention Score compared to outputs of the same age (88th percentile)
Above-average Attention Score compared to outputs of the same age and source (57th percentile)

So far, Altmetric has seen 1 X post from an account with 844 followers.

[STUDY] Your brand performance could have something to do with the sounds in your name http://t.co/DgE4kOOU26

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