Web 2.0: Conceptual foundations and marketing issues

Overview of attention for article published in Journal of Direct, Data & Digital Marketing Practice, January 2008

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (93rd percentile)
Above-average Attention Score compared to outputs of the same age and source (60th percentile)

Mentioned by

policy: 1 policy source
twitter: 8 X users

patent: 1 patent
video: 1 YouTube creator

Citations

dimensions_citation: 582 Dimensions

Readers on

mendeley: 1329 Mendeley

Summary Policy documents X Patents YouTube Misc. Dimensions citations

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Journal of Direct, Data and Digital Marketing Practice - Abstract of article: Web 2.0: Conceptual foundations and marketing issues

11 Oct 2011

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