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This paper attempts to help marketers understand the potential of Web 2.0 as a (direct) marketing tool. (Constantinides & Fountain, 2008) https://t.co/ciqPKu22h6 #BBSdigmarket
This paper attempts to help marketers understand the potential of Web 2.0 as a (direct) marketing tool. (Constantinides & Fountain, 2008) https://t.co/ciqPKu22h6 #BBSdigmarket
Conceptual foundations and marketing issues relating to Web 2.0: https://t.co/cRLeVloVq0
Web 2.0 contribution to #DigitalMarketing, harnessing potential for customer acquisition and retention #BBSDigMarket https://t.co/6uDjF58qR7
#DigitalMarketing Technological and commercial foundations of Social Media, (Constantinides &Fountain, 2008) https://t.co/9dfeTUbA5A