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Political Marketing and Management in the 2017 New Zealand Election

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Cover of 'Political Marketing and Management in the 2017 New Zealand Election'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Political Marketing and Management in New Zealand
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    Chapter 2 Vote Compass NZ 2017: Marketing Insights into Public Views on Policy and Leaders
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    Chapter 3 Political Parties and Their Customers: The Alignment of Party Policies with Supporter, Target and Undecided Market Preferences
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    Chapter 4 Messy Marketing in the 2017 New Zealand Election: The Incomplete Market Orientation of the Labour and National Parties
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    Chapter 5 Candidate Brand Personality and the 2017 New Zealand General Election
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    Chapter 6 Minor Party Campaign Advertising: A Market-Oriented Assessment
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    Chapter 7 Communicating Market-Oriented Leadership in Power and Opposition
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    Chapter 8 Conclusion: Political Marketing and Management Lessons for Research and Practice
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