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Getting more likes: the impact of narrative person and brand image on customer–brand interactions

Overview of attention for article published in Journal of the Academy of Marketing Science, February 2019
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About this Attention Score

  • Average Attention Score compared to outputs of the same age

Mentioned by

twitter
2 X users
facebook
1 Facebook page

Citations

dimensions_citation
88 Dimensions

Readers on

mendeley
325 Mendeley
Summary X Facebook Dimensions citations
So far, Dimensions has found 88 publications that cite this research output.

88

The most recent citing publications are shown below. View all 88 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

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