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RT @JAMS_updates: What can be an effective content strategy for in-feed social ads to get more likes? New research by Yaping Chang et al. s…
RT @JAMS_updates: What can be an effective content strategy for in-feed social ads to get more likes? New research by Yaping Chang et al. s…
What can be an effective content strategy for in-feed social ads to get more likes? New research by Yaping Chang et al. suggests that choosing narrative person to match brand image can gain more likes in the context of WeChat Moment. https://t.co/ILxjKDPI3