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X Demographics
Mendeley readers
Attention Score in Context
Title |
Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers
|
---|---|
Published in |
International Journal of Advertising, June 2023
|
DOI | 10.1080/02650487.2023.2219150 |
Authors |
Tyler Milfeld, Matthew Pittman |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 2 | 67% |
Unknown | 1 | 33% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 1 | 33% |
Science communicators (journalists, bloggers, editors) | 1 | 33% |
Scientists | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 2 | 17% |
Student > Ph. D. Student | 2 | 17% |
Lecturer | 1 | 8% |
Student > Doctoral Student | 1 | 8% |
Lecturer > Senior Lecturer | 1 | 8% |
Other | 0 | 0% |
Unknown | 5 | 42% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 42% |
Unspecified | 1 | 8% |
Economics, Econometrics and Finance | 1 | 8% |
Unknown | 5 | 42% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 June 2023.
All research outputs
#7,965,104
of 23,971,017 outputs
Outputs from International Journal of Advertising
#109
of 286 outputs
Outputs of similar age
#89,827
of 258,974 outputs
Outputs of similar age from International Journal of Advertising
#1
of 1 outputs
Altmetric has tracked 23,971,017 research outputs across all sources so far. This one is in the 44th percentile – i.e., 44% of other outputs scored the same or lower than it.
So far Altmetric has tracked 286 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.3. This one is in the 43rd percentile – i.e., 43% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 258,974 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 64% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them