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Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers

Overview of attention for article published in International Journal of Advertising, June 2023
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (64th percentile)

Mentioned by

twitter
3 X users

Citations

dimensions_citation
2 Dimensions

Readers on

mendeley
15 Mendeley
Summary X Dimensions citations
So far, Dimensions has found 2 publications that cite this research output.

2

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