Since my coauthor Dr. Tyler Milfeld isn't on Twitter, but his school @VU_Business is, perhaps they can help track down Dr. Milfeld to let him know the following: a) he is the best b) that's it
805 followers
2,358 followers
Contrats to Tyler Milfeld (Villanova University) and @matthewcpittman who recently published their article on how sustainability messages can benefit from altercast framing in the International Journal of Advertising.✍️ Find their article here ⤵️ https://
18 followers
How can we attract the attention of lower environmental concern consumers via green advertising? A study suggests that altercast framing can be a good message strategy. Check more details here: https://t.co/zrCBIhTnp7 #adresearch #ija @crtaylor33 @tandfonl
805 followers
You ARE a responsible person! Now read this article on altercast framing and sustainability messaging (and how it can motivate non-green consumers) https://t.co/ICWD12yPgF https://t.co/FNqlMPXus3