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Wartime segmentation: Class, gender, and nation in the marketing of consumers, Sweden 1939–1945

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Title
Wartime segmentation: Class, gender, and nation in the marketing of consumers, Sweden 1939–1945
Published in
Enterprise & Society, April 2024
DOI 10.1017/eso.2024.7
Authors

Klara Arnberg, Jim Hagström

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