Wartime segmentation: Class, gender, and nation in the marketing of consumers, Sweden 1939–1945

And my huge apologies, we forgot to tag you @KlaraArnberg!

RT @EntandSoc: Did WWII simply freeze development of consumer, or was it a pivotal moment in which the imagined consumer also underwent fun…

RT @EntandSoc: Did WWII simply freeze development of consumer, or was it a pivotal moment in which the imagined consumer also underwent fun…

Did WWII simply freeze development of consumer, or was it a pivotal moment in which the imagined consumer also underwent fundamental changes, combating anxiety and despair through dreams of both future and present patriotic consumption? https://t.co/8Th0Up