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Wartime segmentation: Class, gender, and nation in the marketing of consumers, Sweden 1939–1945

Overview of attention for article published in Enterprise & Society, April 2024
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (57th percentile)

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Title
Wartime segmentation: Class, gender, and nation in the marketing of consumers, Sweden 1939–1945
Published in
Enterprise & Society, April 2024
DOI 10.1017/eso.2024.7
Authors

Klara Arnberg, Jim Hagström

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Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 April 2024.
All research outputs
#15,923,424
of 25,990,612 outputs
Outputs from Enterprise & Society
#84
of 84 outputs
Outputs of similar age
#109,846
of 269,405 outputs
Outputs of similar age from Enterprise & Society
#3
of 3 outputs
Altmetric has tracked 25,990,612 research outputs across all sources so far. This one is in the 37th percentile – i.e., 37% of other outputs scored the same or lower than it.
So far Altmetric has tracked 84 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 7.4. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 269,405 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 57% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.