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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Overview of attention for book
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing

Table of Contents

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    Book Overview
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    Chapter 1 A Profile of Intentions Groups for Generic Branded Grocery Products
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    Chapter 2 Cable Television Viewership: An Examination of Innovative Behavior
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    Chapter 3 The Home Purchase Decision: Measurement of Evaluative Criteria
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    Chapter 4 Black Ethnicity, Opinion Leadership and Innovativeness
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    Chapter 5 Female Use of Cosmetics: Is Feminist Orientation Important in the Decision to Purchase?
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    Chapter 6 Constellations of Consumer Beliefs: Relationships to Intentions and Behavior
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    Chapter 7 The Changing Nature and Scope of the Senior Citizen Market Segment: Recent Developments During the Period of 1960 and 1973
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    Chapter 8 Is Expected Utility a Descriptive Model of Consumer Decision Making Under Uncertainty?
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    Chapter 9 The Family Life Cycle Revisited
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    Chapter 10 Impact of Socioeconomic Changes on Retailing
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    Chapter 11 The Applicability of Gert Modeling and Simulation to Marketing Logistics
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    Chapter 12 Grocery Shopper Attitudes Concerning the Non-Availability of Advertised Specials
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    Chapter 13 Franchisee/Franchisor Relations: A Study of Channel Contributions
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    Chapter 14 Pre-Owned Merchandise Buying: A Neglected Retailing Phenomenon
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    Chapter 15 Retailers and Energy Conservation - Problems and Promotions
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    Chapter 16 Stake, Conflict and Performance in Export Marketing Channels
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    Chapter 17 A Neglected Market Segment in Revitalizing the Central Business District: The Downtown Worker as the Downtown Shopper
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    Chapter 18 The Industrial Trade Show from an Asian Perspective
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    Chapter 19 How to Do Business in the New Vietnam
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    Chapter 20 Caribbean Basin Financing: New Developments
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    Chapter 21 An Analysis of the Effectiveness of Export Marketing Decisions
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    Chapter 22 International Commonality of Demand Determinants: A Reappraisal
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    Chapter 23 Some Aspects of the Controversy Over Direct Foreign Investments by Multinational Corporations in the Less Developed Countries
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    Chapter 24 Marketing Methods in the Middle East
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    Chapter 25 A Realistic Appraisal of the New International Economic Order
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    Chapter 26 Changing Perspectives in Advertising: The Use of "LIBERATED" Feminine Life-Style Themes
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    Chapter 27 The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study
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    Chapter 28 Is Word-Of-Mouth More Prevalent Among Males Or Females?
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    Chapter 29 Food Ingredient Labeling: The Effects of Disclosure on Consumer Product Evaluation
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    Chapter 30 Mass Media and Personal Influences on Adolescent Consumer Learning
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    Chapter 31 A Study of the Relationship of Print Ad Recall and Individual Biorhythms
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    Chapter 32 Audiences of Grocery Store Newspaper Advertisements
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    Chapter 33 A Model For Improving Teaching Effectiveness of Marketing Professors
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    Chapter 34 "Piggybacking" The Introductory Marketing Courses: Innovation or Disaster in Academic Product Development
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    Chapter 35 The Implications of American Assembly of Collegiate Schools Standards To Marketing Educators
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    Chapter 36 Faculty Peer Evaluations: A Synergistic Administrative Tool
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    Chapter 37 A Note on Students’ Perceptions of the Effect of Selected Factors on Student Course and Faculty Evaluations
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    Chapter 38 The Case Method of Analysis For Marketing Management Classes: A New Theoretical Conceptualization
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    Chapter 39 The Undergraduate Consumer Behavior Course: Current Status and Pedagogies
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    Chapter 40 A Commentary on the Prospects of Transferring Marketing Research Skills: a Case for a Two Phase/Experiential Pedagogical Approach
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    Chapter 41 Salient Choice Criteria for Selecting Marketing as an Academic Major: A Factor Analytic Approach
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    Chapter 42 What are the Best Ways to Teach Case Studies?
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    Chapter 43 Life Cycle Dimensions of Procurement Planning
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    Chapter 44 How do you Sell when there is Nothing to Sell?
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    Chapter 45 An Empirical Examination of Credit Card System Attributes and Evaluations
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    Chapter 46 A Tentative Technique for Measuring Industrial Marketing Productivity
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    Chapter 47 A Profile of the Woman as a Potential Entrepreneur
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    Chapter 48 Segmenting Supply Markets in Industrial Buying Behavior
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    Chapter 49 Self Concept Research: Problems and Questions
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    Chapter 50 Test-Retest Reliability of Alternative Means of Collecting Unidimensional Proportions Data
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    Chapter 51 A Closer Look at the Reliability and Validity of Perceptual Maps
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    Chapter 52 A Note on the Usefulness of Canonical Correlation Analysis in Marketing Research
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    Chapter 53 Decreasing Item Omissions from Reluctant Survey Respondents
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    Chapter 54 A Comparison of the Different Measures of Error Rates in Discriminant Analysis using Small Samples
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    Chapter 55 Mother-Daughter Conflict in the Perception of Brands and Mass Media as they Relate to Store Selection
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    Chapter 56 An Attempt to Validate Nonmetric Multidimensional Scaling Maps
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    Chapter 57 How Much Should Respondents be Told about the Information Being Sought from them?
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    Chapter 58 Toward a Theoretical Framework for Mail Survey Response
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    Chapter 59 The Description and Testing of a New Measure of the Weights of Evaluative Criteria
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    Chapter 60 A Market Segmentation Approach to Blood Bank Management
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    Chapter 61 A Multi-Attribute Attitude Model for the Prediction of University Preference
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    Chapter 62 Identifying the Customer for Continuing Education
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    Chapter 63 An Exploratory Assessment of Potentially Useful Types of Prepurchase Information to Consumers of Legal Services
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    Chapter 64 Marketing Functions Performed by Dealers in Stolen Property
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    Chapter 65 Segmenting Lay Leaders for one Diocese of the Episcopal Church
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    Chapter 66 The Energy Problem: Consumers’ and Utilities’ Views with Marketing Implications
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    Chapter 67 Marketing Strategies for the Professions: Generalizing the Case of CPAs
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    Chapter 68 Health Care Services: Consumer Behavior Model Development
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    Chapter 69 A Price Elasticity Effect on the Market for Major League Baseball: A Spectre on the Horizon?
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    Chapter 70 Improving NFW Product Planning Through an Analysis of New Product Failure
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    Chapter 71 An Alternate Diffusion Paradigm Especially Relevant for Innovations Possessing High School Visibility
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    Chapter 72 Product Trial and Product Usage: Bases for a Strategic Segmentation Framework
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    Chapter 73 Channel Management Issues in New Product Planning
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    Chapter 74 Routine And Persistent Problems In Decision Making: A Problem Solving Approach to Product and Brand Choice
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    Chapter 75 Marketing to the Social Conscience
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    Chapter 76 Consumer Alienation and Satisfaction/Dissatisfaction: A Research Paradigm
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    Chapter 77 Marketing Theory: The Present Stage Of Development
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    Chapter 78 Marketing and the Myth of Corporate Social Responsibility
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    Chapter 79 Consumer Satisfaction/Dissatisfaction: Implications for Consumer Protection Agencies
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    Chapter 80 Exporting Theories and Explanations: Past, Present and Future
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    Chapter 81 Consumer Perceptions of Anti-Litter Legislation
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    Chapter 82 Limits to Optimal Consumer Problem Solving: A Framework for Consumer Protection Policy
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    Chapter 83 Internalization of Corporate Social Costs
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    Chapter 84 Personality as a Leisure Market Segmentation Criteria
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    Chapter 85 Awareness and Perception of the Effects of EEC Expansion: A Comparison
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    Chapter 86 The Channel Decision Process: A Comprehensive Model and Review
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    Chapter 87 Direct Marketing: An Underdeveloped Marketing Frontier
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    Chapter 88 Magazine and Television Exposure Patterns of the Elderly 1
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    Chapter 89 Consistency Versus Variety Seeking Behavior: Situational Effects
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    Chapter 90 How Much do we Know about Consumer Protection Laws?
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    Chapter 91 The Application of Organizational Behavior Models to the Development of Effective Industrial Marketing Strategy
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    Chapter 92 “Blacks Vs. Whites Decision Criteria: A Reevaluation”
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    Chapter 93 Some Observations Concerning the Study of Consumer Goods Shortages in the Polish Market
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    Chapter 94 Does Social Class Influence Children’S Attitudes Toward 1 Advertising On Television and Radio and in Children’S Magazines
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    Chapter 95 Channel Organization: A Misused Pedagogical Concept
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    Chapter 96 Characteristics of Women Marketing Enterpreneurs: are these Characteristics Useful in Predicting Entrepreneurial Behavior?
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    Chapter 97 Alumni-Student Differences in the Level and Components of Satisfaction with a College’s Offering
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    Chapter 98 The Data Needs and the Scientific Methodologies of Marketing Studies: An Analysis From Ecological Perspectives
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    Chapter 99 Predictors of Evaluative Criteria
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    Chapter 100 Marketing in the International Airline Industry: An Analysis of Change
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    Chapter 101 Higher Education Institutional Buyers’ Perceptual Profiles of Vendor Attributes for Standard and Special Products
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    Chapter 102 PLC: A Vehicle for Marketing Mix Development
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    Chapter 103 The Impact of Birth Order Upon Selected Marketing Variables
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    Chapter 104 Look out McDonald’s, the "Wheel” is rolling
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    Chapter 105 The Impact of Predecision Similarity Upon the Postdecision Evaluation of the Chosen and Unchosen Alternatives in an Unobtrusive Experimental Setting
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    Chapter 106 Profiling the Customers of a Small Business: The Case of Health Food Stores In San Diego
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    Chapter 107 Student Perceptions of Business’ Social Responsiveness
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    Chapter 108 Consumers’ Attitudes Toward Preshopping Activity: Measurement and Relationship to Price as a Shopping Goal
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    Chapter 109 Dealing with the Marketing/Physical Distribution Interface
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Title
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer International Publishing, May 2015
DOI 10.1007/978-3-319-16934-7
ISBNs
978-3-31-916933-0, 978-3-31-916934-7
Editors

Gitlow, Howard S., Wheatley, Edward W.

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