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Chapter title |
Personality as a Leisure Market Segmentation Criteria
|
---|---|
Chapter number | 84 |
Book title |
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-16934-7_84 |
Book ISBNs |
978-3-31-916933-0, 978-3-31-916934-7
|
Authors |
Beverlee B. Anderson, Herbert E. Brown |