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Chapter title |
The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study
|
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Chapter number | 27 |
Book title |
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-16934-7_27 |
Book ISBNs |
978-3-31-916933-0, 978-3-31-916934-7
|
Authors |
Kenneth G. Hardy, John A. Quelch, Ian S. Spencer, Hugh J. Munro |