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X Demographics
Mendeley readers
| Title |
The effectiveness of celebrity endorsement in aspiring new celebrities
|
|---|---|
| Published in |
RAUSP Management Journal, June 2018
|
| DOI | 10.1108/rausp-04-2018-011 |
| Authors |
Otávio Freire, Filipe Quevedo-Silva, Diego Senise, Pedro Scrivano |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Science communicators (journalists, bloggers, editors) | 1 | 50% |
| Members of the public | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 205 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 205 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 24 | 12% |
| Student > Master | 21 | 10% |
| Lecturer | 10 | 5% |
| Student > Postgraduate | 6 | 3% |
| Student > Ph. D. Student | 6 | 3% |
| Other | 20 | 10% |
| Unknown | 118 | 58% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 50 | 24% |
| Social Sciences | 7 | 3% |
| Economics, Econometrics and Finance | 7 | 3% |
| Arts and Humanities | 5 | 2% |
| Psychology | 5 | 2% |
| Other | 13 | 6% |
| Unknown | 118 | 58% |