The effectiveness of celebrity endorsement in aspiring new celebrities

Overview of attention for article published in RAUSP Management Journal, June 2018

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The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure https://t.co/B7MHdiszJR

13 Sep 2018

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The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure https://t.co/LFABVSgSCE

07 Sep 2018

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The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure https://t.co/tkmZy0wrsv

07 Sep 2018

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