Marketing Strategy of Sponsorship Events and Celebrity Endorsement to Increase Consumer Brand Awareness of Kapal Api Products
Article in Airlangga Journal of Innovation Management (April 2024)
The most recent citing publications are shown below. View all 13 publications that cite this research output on Dimensions.
Article in Airlangga Journal of Innovation Management (April 2024)
Book chapter (August 2023)
Article in Spanish Journal of Marketing - ESIC (August 2023)