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Strategic new product development for the global economy

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Cover of 'Strategic new product development for the global economy'

Table of Contents

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    Book Overview
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    Chapter 1 What is a New Product?
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    Chapter 2 Why New Products Fail
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    Chapter 3 New Product Development Processes
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    Chapter 4 The Globalization of New Product Development
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    Chapter 5 Creating a New Product Concept
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    Chapter 6 Organizing for Effective New Product Development
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    Chapter 7 Creativity in Research Organizations
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    Chapter 8 Evaluating New Products During the Development Process
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    Chapter 9 Launching a New Product
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    Chapter 10 Stopping an NPD Process and Changing Product Mixes
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    Chapter 11 Recent Trends
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    Chapter 12 Success Factors in New Product Development
Attention for Chapter 9: Launching a New Product
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