Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity
Article in Journal of Current Issues & Research in Advertising (February 2024)
The most recent citing publications are shown below. View all 20 publications that cite this research output on Dimensions.
Article in Journal of Current Issues & Research in Advertising (February 2024)
Article in Consumer Psychology Review (December 2023)
Article in Internet Research (December 2023)