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Mendeley readers
| Title |
Marketingmanagement
|
|---|---|
| Published by |
Gabler Verlag, January 2017
|
| DOI | 10.1007/978-3-658-13656-7 |
| ISBNs |
978-3-65-813655-0, 978-3-65-813656-7
|
| Authors |
Homburg, Christian, Christian Homburg |
Mendeley readers
The data shown below were compiled from readership statistics for 290 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | <1% |
| Unknown | 288 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 90 | 31% |
| Student > Master | 74 | 26% |
| Student > Doctoral Student | 9 | 3% |
| Student > Ph. D. Student | 8 | 3% |
| Researcher | 3 | 1% |
| Other | 9 | 3% |
| Unknown | 97 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 101 | 35% |
| Economics, Econometrics and Finance | 43 | 15% |
| Computer Science | 19 | 7% |
| Engineering | 11 | 4% |
| Psychology | 10 | 3% |
| Other | 10 | 3% |
| Unknown | 96 | 33% |