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Mendeley readers
| Chapter title |
Formulierung, Bewertung und Auswahl von Marketingstrategien
|
|---|---|
| Chapter number | 10 |
| Book title |
Marketingmanagement
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-13656-7_10 |
| Book ISBNs |
978-3-65-813655-0, 978-3-65-813656-7
|
| Authors |
Christian Homburg |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 50% |
| Student > Doctoral Student | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 100% |