Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis
Article in Journal of Retailing and Consumer Services (July 2024)
The most recent citing publications are shown below. View all 4 publications that cite this research output on Dimensions.
Article in Journal of Retailing and Consumer Services (July 2024)
Article in Marketing Intelligence & Planning (December 2023)
Article in Journal of Travel & Tourism Marketing (November 2023)