Are virtual anime endorsers a new type of endorser? Examining product involvement as a moderating role

Overview of attention for article published in Frontiers in Psychology, August 2022

Altmetric Badge

About this Attention Score

Average Attention Score compared to outputs of the same age
Above-average Attention Score compared to outputs of the same age and source (55th percentile)

So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 32,090 followers.

Are virtual anime endorsers a new type of endorser? Examining product involvement as a moderating role - New curated article on #workpsychology #organisationalpsychology #humanperformance https://t.co/as6e9c44GG

New Research: Are virtual anime endorsers a new type of endorser? Examining product involvement as a moderating role https://t.co/i5h0mnQX76 #Psychology #Psych

This page shows the most recent X posts that mention this research output.

Click here to find out how to access more activity.