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The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Overview of attention for article published in Journal of the Academy of Marketing Science, January 2023
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#47 of 761)
  • High Attention Score compared to outputs of the same age (94th percentile)
  • High Attention Score compared to outputs of the same age and source (93rd percentile)

Mentioned by

news
3 news outlets
twitter
6 X users
facebook
1 Facebook page

Citations

dimensions_citation
3 Dimensions

Readers on

mendeley
52 Mendeley
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Title
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
Published in
Journal of the Academy of Marketing Science, January 2023
DOI 10.1007/s11747-022-00920-4
Authors

Andreas Fürst, Mika Gabrielsson, Peter Gabrielsson, Jana-Kristin Prigge

X Demographics

X Demographics

The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 52 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 52 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 6 12%
Unspecified 4 8%
Student > Master 4 8%
Student > Doctoral Student 4 8%
Professor > Associate Professor 4 8%
Other 8 15%
Unknown 22 42%
Readers by discipline Count As %
Business, Management and Accounting 20 38%
Unspecified 4 8%
Social Sciences 2 4%
Psychology 1 2%
Computer Science 1 2%
Other 0 0%
Unknown 24 46%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 29. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 March 2023.
All research outputs
#1,214,573
of 23,549,388 outputs
Outputs from Journal of the Academy of Marketing Science
#47
of 761 outputs
Outputs of similar age
#23,990
of 426,358 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#1
of 15 outputs
Altmetric has tracked 23,549,388 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 761 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.1. This one has done particularly well, scoring higher than 93% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 426,358 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 94% of its contemporaries.
We're also able to compare this research output to 15 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 93% of its contemporaries.